brändiohjeistuksia
Brändiohjeistuksia, often translated as brand guidelines or brand book, is a document that outlines the visual and verbal identity of a brand. It serves as a comprehensive resource for anyone who needs to represent the brand, ensuring consistency and coherence across all communication channels. These guidelines typically cover fundamental elements such as the company logo, including its proper usage, clear space, and minimum size requirements. They also define the brand's color palette, specifying primary and secondary colors with their corresponding color codes (e.g., CMYK, RGB, HEX). Typography is another crucial component, detailing the approved fonts for headlines, body text, and other applications, along with their usage rules.
Furthermore, brändiohjeistuksia often includes specifications for imagery, dictating the style, tone, and subject matter of photographs