Brändiohjeistuksia

Brändiohjeistuksia, often translated as brand guidelines or brand book, is a document that outlines the visual and verbal identity of a brand. It serves as a comprehensive resource for anyone who needs to represent the brand, ensuring consistency and coherence across all communication channels. These guidelines typically cover fundamental elements such as the company logo, including its proper usage, clear space, and minimum size requirements. They also define the brand's color palette, specifying primary and secondary colors with their corresponding color codes (e.g., CMYK, RGB, HEX). Typography is another crucial component, detailing the approved fonts for headlines, body text, and other applications, along with their usage rules.

Furthermore, brändiohjeistuksia often includes specifications for imagery, dictating the style, tone, and subject matter of photographs and illustrations. This can encompass guidelines on composition, lighting, and whether to use real people or graphics. Tone of voice and messaging are also addressed, providing direction on how the brand should communicate verbally, including its personality, key messages, and preferred language. Application examples, such as business cards, websites, social media profiles, and marketing materials, are usually included to demonstrate how the brand elements should be applied in real-world scenarios. Adhering to these guidelines helps to build a strong, recognizable, and trustworthy brand presence, fostering brand recognition and loyalty among the target audience.