bigin

Bigin is a cloud-based customer relationship management (CRM) solution developed by Zoho Corporation, designed for small businesses and startups. It emphasizes a pipeline-centric approach to sales, allowing teams to manage contacts, companies, deals, and activities in a single interface. Bigin aims to provide a focused set of tools that cover the core stages of the sales process without the broader complexity of Zoho’s more comprehensive CRM platform.

Bigin was introduced by Zoho in 2020 as an entry-level CRM, positioned as an easy-to-adopt option for teams that want a straightforward pipeline-driven workflow. It is built to work independently or as part of the Zoho ecosystem, with the ability to connect to other Zoho apps and common business tools.

Key features include contact and company management, pipeline-based deals with customizable stages, activity tracking (calls, emails, tasks, appointments), email integration with Gmail and Outlook, and automation options through workflows and assignment rules. The product supports custom fields, email templates, reminders, and basic analytics with reports and dashboards. A mobile app is available for iOS and Android.

Bigin can be used as a standalone CRM or integrated with Zoho CRM for broader enterprise capabilities. It is marketed toward small teams seeking an affordable, easy-to-use solution for managing sales pipelines, with ongoing development to add automation, reporting, and integrations.