betteryou

BetterYou is a brand of nutritional supplements and personal care products that markets sublingual vitamin sprays and related nutrient formulations. The company positions its offerings as convenient alternatives to traditional oral tablets and aims to appeal to consumers seeking easy administration and rapid delivery of certain nutrients.

The product line commonly includes sublingual sprays for vitamins such as vitamin D3, B12, and multivitamins, along with other micronutrient formulations. These sprays use a dropper or pump applicator designed for under-the-tongue use, with emphasis on quick absorption through the oral mucosa.

Sublingual delivery is described as bypassing part of the digestive process, potentially improving uptake for some nutrients. The degree of absorption can vary depending on the nutrient, formulation, and individual factors, and scientific evidence on relative bioavailability is nutrient-specific and not uniformly superior to other routes of administration.

BetterYou states it was founded in the United Kingdom and operates internationally, with distribution through pharmacies, health stores, and online retailers. The brand operates within the regulatory framework governing dietary supplements in its markets, and claims to follow good manufacturing practices and third-party testing for some products.

In reception, the brand is noted for its distinctive administration method and broad consumer familiarity, particularly among users seeking alternative dosage forms. Critics emphasize that, for many nutrients, evidence of superior absorption with sprays is mixed and that supplements should complement a balanced diet and medical guidance.