avea

Avea was a Turkish mobile network operator that operated from 2004 to 2016 as part of the Türk Telekom group. It provided mobile voice and data services to consumer and business customers, initially on GSM networks and later expanding to 3G and, as mobile broadband grew, 4G technologies. During its years of operation, Avea competed with Turkcell and Vodafone Turkey and offered a range of prepaid and postpaid plans, data bundles, and smartphone-oriented services.

In the mid-2010s, Türk Telekom pursued a branding consolidation strategy to unify its services under a single Türk Telekom brand. In 2016, Avea was retired as a standalone brand, with its customers, operations, and networks gradually migrated to Türk Telekom. The relaunch included transitions in retail stores, marketing materials, and customer communications, while the underlying infrastructure continued to support mobile voice and data services under the Türk Telekom umbrella.

Today, the mobile business in Turkey is marketed primarily under the Türk Telekom brand. Avea remains a part of historical discussions of Turkey’s telecommunications market in the 2000s and 2010s, representing the era of competition among the three main mobile operators in the country before full brand integration under Türk Telekom.