authoritah

Authoritah is a colloquial and often humorous pronunciation of the word "authority." It is not a distinct linguistic concept but rather a phonetic alteration used for comedic effect or to convey a certain persona. The pronunciation typically involves elongating the final syllable and emphasizing the "tah" sound.

The use of "authoritah" is most famously associated with the character Peter Griffin from the animated television series Family Guy. In the show, Peter uses this pronunciation when asserting his perceived authority, often in situations where his actual authority is questionable or undermined. This usage has contributed to the widespread recognition and adoption of the term in popular culture.

Beyond its specific use in Family Guy, the term "authoritah" can be employed by individuals to playfully mimic a pompous or overbearing attitude, or to satirize figures of authority. It can also be used ironically, highlighting a lack of genuine authority while attempting to project it. The effect is often lighthearted and intended to elicit amusement. The informal nature of "authoritah" means it is primarily used in casual conversation and online contexts rather than in formal writing or speech.