asiakaskeskittymä
Asiakaskeskittymä refers to the phenomenon of customer concentration in sales, where a limited number of customers account for a disproportionately large share of a company's total sales revenue. In other words, a small group of customers drives a significant portion of a company's sales, while the remaining customers only contribute marginal amounts.
Asiakaskeskittymä can result from various factors, such as customer loyalty programs, exclusive deals offered to key
Asiakaskeskittymä can present both benefits and drawbacks for a company. On one hand, a concentrated customer
In managing asiakaskeskittymä, companies may employ strategies such as diversifying their customer base, developing more inclusive