arkipuheeseen

Arkipuheeseen is a Finnish linguistic term describing the movement toward everyday speech in public discourse. The form combines arkipuhe, meaning everyday speech, with the illative suffix -eseen, indicating direction or movement toward that register. The concept is used to discuss how public communication aims to become more accessible by adopting the language of ordinary speakers.

In practice, arkipuheeseen is discussed in studies of political communication, journalism, and organizational messaging. It refers to strategies that favor simpler vocabulary, concrete expressions, shorter sentences, and direct address to the audience. The aim is often increased readability and relatability, although it can raise questions about the balance between clarity and perceived seriousness or expertise.

The term sits alongside related concepts such as arkikieli (everyday language), puhekieli (spoken colloquial language), and selkokieli (plain language designed for accessibility). Arkipuheeseen is distinct in emphasizing a directional shift toward everyday speech, whereas arkikieli and puhekieli describe registers or varieties, and selkokieli focuses on accessibility standards for broader audiences.

See also: Arkikieli, Puhekieli, Selkokieli. In Finnish-language scholarship and media commentary, arkipuheeseen is used to analyze how public voices calibrate their language to reach broader audiences without sacrificing clarity.