aov

AOV is an acronym that can refer to several concepts across different fields. The two most common uses are Average Order Value in e-commerce and Angle of View in optics and photography.

Average Order Value (AOV) is the average amount of money a customer spends per order. It is calculated by dividing total revenue by the number of orders. Businesses monitor AOV to assess pricing, promotions, and shopping behavior. Common strategies to raise AOV include product bundles, cross-selling and upselling, free-shipping thresholds, loyalty programs, and targeted promotions. Tracking AOV over time helps evaluate the impact of marketing efforts and seasonality.

Angle of View (AOV) describes the angular extent of a scene captured by a camera lens. It depends on focal length and sensor size, and it is typically expressed as horizontal, vertical, and diagonal angles. AOV can be estimated with formulas such as AOV ≈ 2 × arctan(sensor dimension / (2 × focal length)). Shorter focal lengths and larger sensors yield wider angles, increasing scene coverage, while longer focal lengths reduce the AOV.

In practice, the intended meaning is clear from context, and both uses are common in their respective domains.