freeshipping

Free shipping is a retail policy in which the seller does not charge the buyer for shipping the purchased goods. It is widely used in online shopping and may apply to all orders or only to orders meeting certain conditions, such as minimum purchase value, geographic location, or membership in a program. In some cases, free shipping is restricted to standard delivery, while expedited options remain charged.

Common models include threshold-based free shipping, where orders above a minimum amount qualify; site-wide free shipping with no minimum; and subscription or loyalty programs that include free shipping as a benefit. Retailers may also run promotional free shipping during holidays or sales. Exclusions are common and can include international destinations, oversized or hazardous items, and orders that are returned or refunded.

Free shipping can affect retailer economics: it can boost conversion rates and average order value by reducing perceived costs at checkout, but the cost of shipping is typically absorbed into product prices, margins, or other revenue streams. Implementations require careful logistics planning, carrier arrangements, and clear terms to avoid customer confusion.

From a consumer perspective, free shipping is valued for reducing upfront costs, but it may be tied to conditions that offset the benefit. Customers may still face higher listed prices or longer delivery times, and free shipping does not necessarily mean the overall purchase is the cheapest option. Return shipping is often not included and may incur fees.