användarretention

Användarretention, often referred to as user retention, is a key metric in business, particularly for companies offering digital products or services like apps, websites, or SaaS platforms. It measures the percentage of users who continue to engage with a product or service over a specific period. High retention indicates that users find value in the product and are likely to remain customers, while low retention suggests a problem with user experience, product-market fit, or onboarding.

Calculating user retention typically involves defining a cohort of users who first used a product within a given timeframe. Then, the percentage of that cohort that is still active at subsequent time points (e.g., 7 days, 30 days, 90 days later) is tracked. Retention can be measured in various ways, such as active users, repeat purchases, or specific feature usage, depending on the business model and goals.

Strategies to improve user retention are diverse and often tailored to the specific product. Effective onboarding, where new users are guided to understand the core value proposition quickly, is crucial. Continuous improvement based on user feedback, delivering consistent value, building community, and implementing loyalty programs are also common tactics. Understanding why users churn, or stop using a product, is as important as understanding why they stay, allowing businesses to address pain points and enhance the overall user experience to foster long-term engagement and loyalty.