annoncør

Annoncør is a term of Danish origin that translates to "announcer" or "presenter" in English. It is commonly used in the context of broadcasting, particularly television and radio. An annoncør's primary role is to introduce and transition between programs, commercials, and other segments of a broadcast. They often provide essential information such as program titles, upcoming schedules, and sponsor acknowledgements.

In Danish media, annoncører have historically been distinct individuals with specific on-air personas. They were often recognizable faces and voices, contributing to the overall identity of a television or radio station. Their delivery style typically emphasizes clarity, professionalism, and a friendly demeanor to engage the audience. Beyond just reading scripts, some annoncører also participated in promotional activities and made public appearances.

While the role of the annoncør has evolved with technological advancements and changing broadcasting formats, the core function of guiding the viewer or listener through the broadcast remains. In modern media, this role may be filled by a voice-over artist, an automated system, or a presenter who also hosts a program. However, the term annoncør still evokes a sense of tradition and the authoritative yet approachable voice that introduces and frames the content.