alterna

Alterna is a name used by several organizations and brands across different industries. The most widely recognized use is in consumer cosmetics, where Alterna Haircare operates as a premium haircare brand. The company markets shampoos, conditioners, and styling products and has promoted product lines such as Caviar Anti-Aging. The brand emphasizes high-quality ingredients and professional salon availability, with products distributed through specialty retailers and professional channels.

In finance, Alterna Bank is a Canadian online bank that operates within the Alterna Savings and Credit Union ecosystem. It offers digital-first deposit products, including online savings accounts and other savings-related services, aimed at convenient, accessible online banking for individual customers.

Because the name is used by different organizations in different countries, audiences should verify the specific entity being referenced when encountering the term "alterna."