allyear

Allyear is a term used primarily in retail and marketing to indicate that a product, service, or promotion is available or relevant across all months of the year rather than tied to a specific season. The term, often stylized allyear or all-year, derives from all + year and functions as a branding cue suggesting versatility, continuity, and stock availability.

In practice, allyear branding appears on clothing lines designed for multiple seasons, outdoor gear with year-round use, and consumer electronics with broad applications. It is also used to describe services marketed as annual subscriptions or year-round support. Some companies use allyear to signal evergreen products with stable demand, though implementation varies by brand.

In retail strategy, allyear can support inventory planning and pricing by reducing seasonal fluctuation, but it may also mislead if actual demand remains seasonal or location-specific. Brands often pair allyear messaging with shorter, capsule collections to maintain freshness while keeping year-round availability. See also evergreen, seasonality, year-round marketing, and product strategy.