allemozione
Allemozione is a contemporary neologism used in Italian cultural studies and discourse analysis to describe the integration of affect and action in communicative practice. In this view, emotions are not merely background states but are mobilized to drive behavior, shape interpretation, and guide how messages are received and enacted in social contexts.
Etymology and conceptually related ideas underpinning allemozione point to the word emozione (emotion) and the productive
Usage and scope: Allemozione is employed to analyze political speeches, advertising, performance art, and digital platforms
Criticism and status: The term is still evolving and is not universally standardized. Critics note that allemozione
See also: affect theory, emotional labor, pathos, rhetorical persuasion, audience studies.