algida

Algida is a brand of ice cream and frozen desserts owned by Unilever. It is sold in many countries around the world, primarily in Europe, the Middle East, and Africa. The brand name "Algida" is derived from the Latin word for cold, "algidus."

The company was founded in the United Kingdom in 1922 as Walls, and later expanded into continental Europe in the 1950s. Over time, Unilever acquired various local ice cream brands and rebranded them under the Algida umbrella to create a unified presence across these regions. This strategy allowed for consistent product offerings and marketing campaigns.

Algida offers a wide range of products, including ice cream bars, tubs, cones, and sorbets, catering to diverse tastes and preferences. Popular products often include well-known international brands like Magnum, Cornetto, and Carte d'Or, which are marketed under the Algida name in its territories. The brand emphasizes quality ingredients and enjoyable sensory experiences in its product development.

Beyond its product lines, Algida also engages in various marketing initiatives and sponsorships. The brand often aligns itself with events and causes that promote fun and refreshment. Algida's presence is a significant part of Unilever's global ice cream business, contributing to its market share in the frozen dessert sector. The brand continues to innovate and introduce new flavors and product formats to maintain its appeal to consumers.