afzetpunten

Afzetpunten is a term used in market economics to denote the locations where goods are offered for sale to consumers. In practice it encompasses physical stores, vending points, and increasingly online sales channels that market and deliver products to end customers. The concept is used to describe the distribution reach or market coverage of a product or brand.

Afzetpunten can be counted within a defined region (such as a country, province or city) to indicate the extent of distribution. They can be expressed as the absolute number and as density per unit area or per capita. In market research, afzetpunten can be combined with sales volume or turnover per outlet to yield a weighted measure of market reach. They help in site selection, channel strategy, and sales forecasting.

Data for afzetpunten are gathered from retailer databases, trade associations, retail audits, and point-of-sale information. Geospatial analysis can map afzetpunten to visualize concentration in urban versus rural areas and to assess accessibility for potential customers.

Limitations include that not all afzetpunten have the same sales potential: some points carry only a limited assortment, have irregular stock, or operate with different service levels. The rise of online sales and multi-channel retail further complicates the simple count of afzetpunten, since a single brand may reach customers through multiple, overlapping points of sale.

See also: afzetgebied, verkooppunt, distributiekanalen.