advertisingoptimization
Advertising optimization is the practice of improving the efficiency and effectiveness of advertising campaigns by making data-driven decisions about targeting, bidding, creative variation, and placement. It encompasses across-channel planning and real-time adjustments aimed at increasing key outcomes such as conversions, revenue, and return on investment.
Core techniques include experimentation, such as A/B and multivariate testing, to compare different creatives, audiences, or
The optimization process typically follows a data-driven cycle: define objectives, collect and unify data from ad
Privacy and compliance considerations, such as consent management and data minimization under regulations like GDPR and