adserverdata

Adserverdata is a term used in digital advertising to describe the data elements generated and utilized by online ad servers and related systems to manage, deliver, and report on advertisements. It encompasses the data collected during ad requests and responses, as well as campaign, creative, and performance information that flows through the ad serving ecosystem.

Common components of adserverdata include identifiers for publishers, ad units, campaigns, line items, and creatives; device, location, and environment signals (such as browser, OS, and screen size); auction and pricing details; revenue and billing figures; impression and click IDs; and sometimes hashed or pseudonymous user identifiers. Because many fields touch user data, responsible handling and privacy compliance are central concerns in the collection, storage, and use of adserverdata.

Adserverdata serves multiple purposes. It enables decisioning within ad servers to select the most appropriate creative for a given request, supports reporting and analytics for publishers and advertisers, and feeds data into data management platforms, demand-side platforms, and exchange platforms for targeting, optimization, and attribution. It is also used for reconciliation, fraud detection, and operational workflows such as invoicing and inventory management.

Data flows typically involve logs and reporting databases on publisher and ad exchange systems, with data exported to data warehouses or lakes for analysis. Formats vary but include structured schemas, JSON, or CSV exports, and increasingly use standardized schemas and event streams. Privacy, data governance, and retention policies guide how adserverdata is collected, stored, and shared.