Zielgruppenklärung
Zielgruppenklärung, also known as target group clarification or audience definition, is a fundamental process in marketing, communication, and product development. It involves identifying and describing the specific group of people that a particular product, service, or message is intended to reach and engage. This clarification is crucial for ensuring that efforts are efficient, effective, and resonate with the intended audience.
The process typically begins with a broad understanding of the market and then narrows down to a
Once the target group is clearly defined, it becomes easier to tailor marketing messages, select appropriate