Zielbild

Zielbild is a German term used in business, IT and management to describe a precise depiction of the desired future state of a system, process, or organization. It translates roughly to “target image” or “vision of the target,” and serves as a concrete reference point for planning and execution.

The Zweck of a Zielbild is to align diverse stakeholders around a common destination. It translates strategic goals into a recognizable state that can be communicated, analyzed, and validated. A Zielbild typically specifies required capabilities, core processes, organizational changes, technological architecture, data flows, and cultural or governance elements. It also defines success criteria and measurable milestones to track progress.

Creation of a Zielbild is usually collaborative. Workshops, interviews, and modeling techniques are used to capture current limitations (Ist-Zustand) and to articulate the preferred future (Soll-Zustand). Outputs can take the form of narrative descriptions, visual diagrams, capability maps, or target architectures. The document or model should be specific enough to guide decisions but flexible enough to accommodate learning during implementation.

In practice, Zielbilder are common in digital transformation, enterprise architecture, and program management. They complement broader visions by providing a tangible, communicable image that informs roadmaps, investments, and stepwise changes. Regular review and governance are important to keep the Zielbild relevant as conditions evolve and learning occurs.

Related concepts include Ist-Zustand, Soll-Zustand, and target architecture. A well-maintained Zielbild helps reduce ambiguity, supports prioritization, and facilitates stakeholder buy-in during complex change initiatives.