Yrityskertoja

Yrityskertoja is a Finnish term that translates to "company narrator" or "business storyteller." It refers to an individual or a role within a company responsible for articulating and communicating the organization's narrative, vision, values, and overall story. This role is crucial for building a strong brand identity, fostering employee engagement, and connecting with stakeholders such as customers, investors, and the wider community.

The primary function of a yrityskertoja is to craft compelling stories that encapsulate the essence of the company. This involves understanding the company's history, its mission, its achievements, and its future aspirations. These stories can be used in various forms of communication, including marketing materials, internal communications, public relations efforts, and even in the recruitment process. A skilled yrityskertoja can transform dry facts and figures into relatable and inspiring narratives that resonate with the target audience.

The responsibilities of a yrityskertoja can vary depending on the size and structure of the organization. In smaller companies, this role might be part of a marketing or communications manager's duties. In larger corporations, there might be dedicated individuals or even teams focused on corporate storytelling and brand narrative development. Ultimately, the goal is to ensure that the company's voice is consistent, authentic, and effectively conveys its unique identity and purpose to the outside world.