Yrittäjällisyysorientaatio
Yrittäjällisyysorientaatio, often translated as entrepreneurial orientation, refers to the proclivity of a firm or an individual to engage in entrepreneurial behavior. It is a strategic posture that influences how an organization or person approaches new ventures, opportunities, and challenges. Key dimensions typically associated with entrepreneurial orientation include innovativeness, risk-taking, and proactiveness. Innovativeness signifies a tendency to engage in innovation and to adopt new technologies and ideas. Risk-taking involves a willingness to commit significant resources to projects with uncertain outcomes, accepting the possibility of failure. Proactiveness refers to an anticipatory approach, identifying and exploiting future market opportunities before competitors do.
A strong entrepreneurial orientation is often linked to superior organizational performance, including increased profitability, market share,