Yleisöosuus

Yleisöosuus refers to a concept in Finnish public broadcasting, specifically concerning the role and participation of the audience in content creation and decision-making. It encompasses various ways in which the public can influence or contribute to the programming and services offered by the Finnish Broadcasting Company (Yle). This can range from providing feedback on existing content to actively participating in the development of new programs.

Historically, Yle has sought audience input through surveys, call-in shows, and public forums. In the digital age, yleisöosuus has expanded to include online feedback mechanisms, social media engagement, and even opportunities for citizens to submit their own content, such as user-generated videos or news tips. The aim is to foster a more responsive and representative public service media that reflects the diverse interests and needs of the Finnish population.

Yleisöosuus is often discussed in the context of democratic accountability and the public service mandate of broadcasting. By involving the audience, Yle aims to ensure its content is relevant, high-quality, and serves the public interest effectively. This can involve understanding audience preferences for certain genres, topics, or formats, as well as addressing any concerns or criticisms regarding its operations and programming. The ongoing evolution of media consumption and technology continues to shape how yleisöosuus is implemented and perceived.