Yleiskuvalle

Yleiskuvalle is a Finnish term used in media production and content management to refer to an image intended for general use. The form yleiskuvalle is the allative case of yleiskuva, a compound of yleis- meaning general and kuva meaning image. In such contexts, the word acts as a label or instruction indicating that the image is suitable as a general or default illustration rather than for a specific event or topic.

Commonly, yleiskuvalle denotes a neutral, broad-appeal image—often a stock photo or vector illustration—that can accompany a wide range of articles, posts, or sections. It is typically chosen to avoid topic-specific bias and to maintain a cohesive visual identity across a publication or website. In editorial workflows, a field labeled yleiskuvalle may appear in image libraries or CMS tagging schemes to identify pictures appropriate for wide use.

Usage and variation: Although understood in Finnish editorial practice, yleiskuvalle is not a formal linguistic category with a fixed definition across all publishers. Some organizations prefer other terms such as yleiskuva or peruskuva for the same concept, and the exact criteria for what counts as a general-use image may differ between outlets.

Related terms include yleiskuva, peruskuva and visuaalinen identiteetti. See also: kuva, valokuva, stock image.