Yksikköhinnoilla

Yksikköhinnoilla, often translated as unit pricing or price per unit, is a pricing strategy where the cost of a product is displayed based on its measurement unit. This allows consumers to easily compare the value of different sizes or brands of the same type of product. For example, a 500ml bottle of juice might be priced at €2.00, while a 1-liter bottle of the same juice is priced at €3.50. Under a unit pricing system, the unit price for the 500ml bottle would be €0.004 per ml (€2.00 / 500ml), and the unit price for the 1-liter bottle would be €0.0035 per ml (€3.50 / 1000ml). This clearly shows that the larger bottle offers better value for money.

The primary purpose of unit pricing is to enhance consumer transparency and facilitate informed purchasing decisions. By standardizing the way prices are presented, it helps shoppers avoid being misled by larger package sizes that may appear cheaper at first glance but are in fact more expensive per quantity. This is particularly useful for groceries and other everyday items where consumers frequently purchase different brands and sizes. Many jurisdictions mandate unit pricing, especially for food items, to protect consumers and promote fair competition among retailers. The unit of measurement used can vary, including per kilogram, per liter, per meter, or per item, depending on the nature of the product.