Weibo

Weibo is a Chinese microblogging platform launched by Sina Corporation in 2009. It blends microblogging with social networking and features a user timeline where posts, or weibo, can include text, images, video, and links. It is one of the largest social media platforms in China and is often described as the country’s equivalent of Twitter.

Posts can be up to 2,000 Chinese characters. Users can repost, comment, and like posts. The platform includes features such as hashtags, topics, and hot searches to surface trends. Verified accounts are available for celebrities, media, and organizations. Weibo also supports live streaming, multimedia sharing, and a range of advertising and monetization options for creators and brands.

Weibo is owned by Weibo Corporation, which originated as a subsidiary of Sina and went public on the NASDAQ in 2014. The service operates under Chinese law and government regulations, with content moderated for compliance; political content and other sensitive topics are subject to restrictions and removals per policy.

Weibo is accessible via mobile apps for iOS and Android and through a web interface. It is used by individuals, media outlets, brands, and public figures for news, entertainment, marketing, community engagement, and emergency communication. In the Chinese market, it competes with other platforms such as WeChat-based services, short-video apps, and other social networks.