Webbanner
WebBanner is a term used in digital advertising to describe a graphical or interactive advertisement displayed within a web page. Web banners are designed to attract attention and drive actions such as clicks, impressions, or conversions, and they are served through ad networks, exchanges, and direct deals with publishers. Common formats include static image banners (GIF, JPEG, PNG), animated banners, HTML5 banners, and video banners. HTML5 banners enable rich interactions and responsive sizing across devices.
Banners follow industry standards set by organizations such as the Interactive Advertising Bureau (IAB). Standard ad
Performance and measurement are central to WebBanner use. Metrics include impressions, clicks, click-through rate, viewability, and
History: banners originated with early online advertising in the 1990s and have since evolved into a range