WLUKTVs

WLUK-TV is a television station serving the Madison, Wisconsin area as the market's NBC affiliate. Owned by Gray Television, it began operations in 1953 as WISC-TV, the first television station in the state. The call letters were later changed to WLUK in 1976, reflecting a shift in ownership and branding.

WLUK-TV broadcasts from a transmitter located near Madison’s airport, reaching viewers across south-central Wisconsin. Alongside its NBC programming, the station produces local news segments, including a morning show, midday updates, and evening broadcasts. Its news coverage extends to digital platforms, offering live streams and on-demand content through its website and social media channels.

The station has faced several ownership changes over the years, including a period under the control of the E.W. Scripps Company before being acquired by Gray Television in 2017. WLUK-TV also operates a sister station, WISC-TV (channel 3), which serves as a secondary NBC affiliate and focuses on digital and streaming content.

WLUK-TV has been recognized for its journalism, including awards from the Wisconsin Association of Broadcasters and the Radio Television Digital News Association. The station plays a key role in local news and emergency alerts, providing real-time updates during significant events in the region. Its programming includes a mix of network shows, sports (particularly college and professional football), and public affairs programming.