Visuali

Visuali is a term used in Italian to refer to visual elements, images, and graphics used to convey information or aesthetics. In contemporary Italian media and design contexts, the plural i visuali encompasses photographs, illustrations, infographics, icons, diagrams, and other graphical assets that appear in print or digital formats.

Etymology and usage: Visuali is a loanword from English visuals, adapted to Italian phonology and plural formation. In Italian, visuali can function as a noun meaning “visual elements” or “the visuals” of a project. The term is common in marketing briefs, presentation design, and media production.

Applications: In marketing and advertising, visuali define the visual components of campaigns. In education and data visualization, visuali refer to the graphics that support explanation, such as charts and diagrams. In web and UI design, they denote images and other media used on screens.

Examples: A set of visuali for a product launch might include a hero photograph, product renders, icons, color palettes, and typography samples. In journalism, the term may describe the accompanying visuals that accompany an article.

See also: Visual communication; Graphic design; Infographic; Visualization; Iconography.