Virto

Virto is a brand name used by several entities, most notably a technology company and its e-commerce platform. The principal use in the tech industry is Virto Commerce, which develops software for building and managing online storefronts.

Virto Commerce is described as a modular, API-driven e-commerce platform designed for both business-to-business and business-to-consumer retailers. It is built on the .NET framework and supports headless commerce, enabling storefronts to be decoupled from backend commerce services. The platform provides core capabilities such as product information management, catalog and pricing management, shopping cart and checkout, order management, customer accounts, and promotions. It supports multi-store, multi-language, and multi-currency operations and can be deployed on premises or in cloud environments. Through extensive APIs and integration tools, Virto Commerce can connect to enterprise systems such as ERP and CRM, as well as payments, shipping, tax services, marketplaces, and other service layers. The vendor emphasizes scalability and flexibility, aiming to serve mid-market to enterprise retailers with customizable e-commerce and digital experience capabilities. In practice, users may deploy Virto Commerce as part of a broader digital commerce strategy that prioritizes modular architecture, integration potential, and multi-channel delivery.

Beyond Virto Commerce, the name Virto may appear in other business contexts or products, reflecting its use as a brand identifier. As a result, references to Virto can be ambiguous without additional context.