Vinted

Vinted is a Lithuanian online marketplace that enables users to buy, sell, and swap secondhand clothing and related items through a mobile app and a website. It operates as a peer‑to‑peer platform where individuals list items with photos and descriptions, set prices, and manage communications with buyers. Transactions are facilitated through the site, and Vinted earns revenue by charging commissions on completed sales and, in some markets, a payment or buyer protection fee.

Founded in 2008 in Vilnius by Milda Mitkutė, Justas Janauskas, and collaborators, Vinted began as a local fashion resale site and expanded internationally in the 2010s. The platform has grown to serve numerous European markets and beyond, emphasizing sustainable fashion and the circular economy by extending the life of clothing and other goods.

Operations and features: users can list items across categories such as clothing, shoes, accessories, and, in some markets, toys and home goods. The platform provides search and filtering tools, seller profiles and ratings, and in‑app messaging to facilitate negotiations. Shipping is typically arranged by the seller, with the platform offering guidance and, where available, shipping labels and processing support to complete transactions. Vinted also provides buyer protection and dispute resolution processes to address potential issues.

Impact and considerations: Vinted promotes resale and environmental sustainability by enabling reuse, but like other marketplaces it faces challenges related to fraud, quality variance, and differing fee structures across jurisdictions. It operates under varying legal and regulatory requirements in each market.