Viiteryhmä

Viiteryhmä refers to a social group that an individual uses as a standard for self-evaluation and for developing their attitudes, beliefs, and behaviors. This concept, originating from sociology, highlights how people often compare themselves to others to understand their own place in society and to guide their actions. The influence of a viiteryhmä can be subtle or overt, shaping personal choices ranging from fashion and hobbies to career aspirations and political views.

Individuals may belong to multiple viiteryhmiä simultaneously, such as family, friends, colleagues, or even admired public figures. The specific group chosen as a reference point often depends on the context and the individual's current needs and aspirations. For example, a student might look to successful alumni as a viiteryhmä for career guidance, while their close friends might serve as a viiteryhmä for social activities and personal expression.

The dynamics of a viiteryhmä involve a process of social comparison. People assess their own attributes and performance in relation to members of their chosen group. This comparison can lead to feelings of satisfaction, inadequacy, or motivation. The desire to conform to the norms and values of a viiteryhmä can also be a powerful driver of behavior, especially when group acceptance is important to the individual. Understanding the concept of viiteryhmä is crucial for analyzing social influence and individual identity formation.