Viewant

Viewant is a company that provides a cloud-based platform for digital video advertising. Its technology aims to optimize the delivery and measurement of video ads across various platforms and devices. The platform offers tools for ad serving, audience targeting, and performance analytics, enabling advertisers to manage and track their campaigns more effectively. Viewant focuses on delivering a more efficient and transparent advertising experience for both brands and publishers.

The core offering of Viewant involves a programmatic approach to video advertising. This means that ad impressions are bought and sold in real-time through automated auctions, allowing for more precise targeting and potentially better return on investment. The platform integrates with a wide range of demand-side platforms (DSPs) and supply-side platforms (SSPs), facilitating a broader reach for advertisers.

Key features of the Viewant platform often include advanced analytics that provide insights into campaign performance, such as viewability, completion rates, and audience engagement. This data is intended to help advertisers make informed decisions and refine their strategies. Additionally, Viewant has emphasized its efforts to combat ad fraud and ensure the quality of ad placements, aiming to build trust within the digital advertising ecosystem. The company operates in a competitive landscape, with other technology providers also offering solutions for video ad management and optimization.