Viestintäkäsikirja

Viestintäkäsikirja is a Finnish term that translates to "communication handbook" or "communications manual." It refers to a document that outlines an organization's or project's approach to communication. The purpose of a viestintäkäsikirja is to ensure consistent, clear, and effective communication across all relevant stakeholders.

Such a handbook typically includes guidelines on various aspects of communication. This can encompass defining target audiences, identifying key messages, and establishing preferred communication channels. It may also detail protocols for internal communication, such as team meetings or company-wide announcements, and external communication, including media relations, public announcements, and stakeholder engagement.

A well-structured viestintäkäsikirja often addresses branding and messaging consistency, ensuring that all communications align with the organization's identity and strategic goals. It might also provide advice on crisis communication, outlining procedures and responsibilities in the event of a negative situation. The content aims to equip individuals within an organization with the knowledge and tools necessary to communicate effectively and professionally, contributing to a unified and coherent public image and efficient internal operations.