Viestintäkehykset
Viestintäkehykset, often translated as communication frameworks or frames, refer to the conceptual structures and perspectives through which information is understood, interpreted, and communicated. These frameworks shape how messages are constructed, received, and ultimately influence the audience's perception of a topic, issue, or event. They are not merely about the words used but also about the underlying assumptions, values, and metaphors that give meaning to the communication.
In essence, a communication frame acts as a lens that highlights certain aspects of reality while downplaying
Viestintäkehykset are pervasive in all forms of communication, from interpersonal conversations to mass media and political