Viestinnässään

Viestinnässään is a Finnish grammatical form meaning “in its communications” or “in its communication.” It is formed from viestintä (communication) together with the third-person possessive suffix and the inessive case ending, producing a word that refers to the communications of a subject such as a company, government, or organization. The form is commonly found in written Finnish, especially in journalism, political analysis, and academic writing, where it helps attribute statements, strategies, or messaging to their source without repeating the possessor.

Usage and nuance: The construction allows reference to how something communicates rather than what it says in isolation. For example, “Yhtiö viestinnässään korostaa avoimuutta” can be rendered as “In its communications, the company emphasizes transparency.” The phrase can carry evaluative nuance, signaling analysis of messaging strategy, tone, channels, and audience targeting. It is flexible with both singular and plural possessors (its/their communications) and is commonly used in formal discourse to discuss discourse practice.

Relation and alternatives: Viestinnässään is one instance of Finnish possessive-inessive constructions used to discuss discourse. Related terms include viestintä (communication) and viestintästrategia (communication strategy). The form is a stylistic device for concise attribution in analytical writing, public discourse, and media reporting.