Verkaufsargument
Verkaufsargument, often translated as sales argument or selling point, refers to a feature or benefit of a product or service that is presented to potential customers to persuade them to make a purchase. These arguments are central to the sales process and are designed to highlight why a particular offering is superior to alternatives or meets a specific need. A strong Verkaufsargument focuses on the value proposition for the customer, explaining how the product or service will solve a problem, fulfill a desire, or improve their situation.
Effective Verkaufsargumente are often based on thorough market research and an understanding of customer psychology. They
Key components of a compelling Verkaufsargument include clarity, relevance, and evidence. The argument must be easy