Veebibrauserid

Veebibrauserid is a term used in digital tracking to refer to a unique identifier associated with a web browser or user profile. It is intended to enable a website, along with advertising and analytics platforms, to recognize a returning user across sessions, sites, or devices, sometimes even when the user is not logged in. In practice, veebibrauserid can be implemented in several ways, most commonly as a cookie or a stored value in the browser, but it may also be created by configurable headers, localStorage, or through more opaque techniques such as browser fingerprinting. The identifier is usually designed to be persistent, with mechanisms to rotate or reset under user control or policy constraints.

Use and scope of veebibrauserid vary. It is employed to personalize content, measure engagement, or attribute conversions in online advertising and analytics. Some platforms assign a single, long‑lived ID to a user or device, potentially allowing data to be aggregated across sites that participate in a shared ad‑tech ecosystem. The concept is distinct from login-based IDs, although the same individual may be identifiable if they authenticate across sites or services.

Privacy and regulation considerations are central to veebibrauserid discussions. Because such IDs can enable cross‑site tracking, they are subject to privacy laws and policy guidelines in many jurisdictions, including consent requirements and limits on data use. Users can limit exposure by clearing cookies, using private or incognito modes, applying anti‑tracking tools, or opting out of targeted advertising where available. Browsers and standards bodies continue to explore privacy‑preserving approaches, such as reducing cross‑site fingerprintability and offering user‑controlled identifiers.

See also: cookie, browser fingerprinting, advertising ID, cross‑device tracking, privacy regulation.