Vaateasend

Vaateasend is an Estonian television network that broadcasts fashion, lifestyle, and entertainment programming. The channel launched in 2009 and is owned by AS Eesti Televisioon, a state-owned television network. Vaateasend features a mix of local and international content, including fashion shows, style advice, beauty tutorials, and lifestyle trends.

The channel's programming is geared towards a young adult audience, focusing on fashion, beauty, and lifestyle trends. Vaateasend also broadcasts coverage of international fashion events, such as Paris Fashion Week, and features interviews with Estonian fashion designers and influencers. In addition to its fashion-centric content, Vaateasend also airs entertainment programming, including music videos, concerts, and other lifestyle shows.

Vaateasend has a significant online presence, with a website offering on-demand access to its content. The channel has a growing social media following, with many users engaging with its content through shareable content and live streams.

Vaateasend's target audience is young, fashion-conscious Estonians and Latvians, offering a unique perspective on fashion and lifestyle trends in the Baltic region. While exclusively pursuing its niche audience, the channel has been recognized as a key fashion authority in the region.

Currently, Vaateasend is available to viewers across Estonia via satellite and cable television. A mobile app provides access to its content on the go. As of the last available information, Vaateasend has expanded its programming to tackle the evolving nature of social media trends.