Uueaeg

Uueaeg is a term primarily used in Estonian-language discourse to denote a period of substantial social, technological, or cultural change. It is not a fixed historical era with defined boundaries, but a label applied to periods characterized by upheaval or renewal. The phrase literally means "new era" from the Estonian words uus (new) and aeg (era or age).

Contexts: In historiography and political discourse, Uueaeg is used to frame transitions such as digitalization, energy transition, demographic shifts, or reforms that redefine institutions and everyday life. In literature and art, it serves as a thematic conceit for narratives of renewal, disruption, or reimagining society. In public policy and journalism, it may function as rhetorical framing to emphasize forward-looking change rather than continuity.

Limitations: Because it is not defined by a fixed timeline, its scope varies by author and field. It can refer to near-term trends or long-term projections, and its meaning depends on the surrounding discourse.

See also: Modernity, Digital transformation, Post-industrial society, Climate action, Estonian modernization.