Usana

Usana, commonly known as Usana Health Sciences, is a multinational company that develops, manufactures, and distributes nutritional supplements, personal care products, and weight-management items. It markets its products through a network of independent distributors and sales associates, using a direct selling and multi-level marketing model.

History and operations: Usana was established in the early 1990s and expanded to international markets, building regional offices, manufacturing capabilities, and a global distribution footprint. The company emphasizes science-driven formulations and maintains quality control and testing programs across its product lines. It positions itself as offering products intended to support daily health and wellness routines.

Products and brands: The product range includes vitamins and minerals, functional foods and meal replacements, energy and weight-management products, and skincare and personal care items. Usana promotes its products as being grounded in nutritional science and cellular health, with claims that are regulated by health authorities in different countries.

Business model and distribution: Usana relies on a direct selling approach in which independent distributors earn commissions based on product sales and, in some markets, additional bonuses for recruiting or building a sales organization. The compensation structure and distributor requirements are part of the company’s public-facing guidelines.

Regulatory and reception: Usana has faced regulatory scrutiny and legal actions in various jurisdictions related to marketing practices and health-related claims. The company states that its products comply with applicable laws and emphasizes safety, quality, and transparency in its operations.