Usaldusmärke

Usaldusmärke, literally "trust mark", is a label or emblem placed on a product, service, or website to signal that the offering meets defined standards of quality, safety, privacy, or consumer protection. The term is used in Estonian contexts and in other languages with similar forms; trust marks are issued by recognized bodies to help consumers identify trustworthy offerings.

Typically a trust mark is granted by a certifying body such as a government agency, an industry association, or a private accreditation organization. The issuer defines applicable standards, reviews documentation, and conducts audits, testing, or on-site inspections. Holders may be required to undergo periodic re-assessment to retain the mark. Marks can cover goods, digital services, or professional conduct.

The credibility of a trust mark depends on the independence and rigor of the issuing body and on transparency about the criteria. Critics note that some schemes are weak, invite confusion with overlapping marks, or create a false sense of security if not widely recognized.

Use and limitations: trust marks aim to reduce information asymmetry and build consumer confidence, but they do not guarantee performance or eliminate risk. They function best when standards are clear and widely understood. See also: trust mark, certification, accreditation, consumer protection.