UpSellMaßnahmen
UpSellMaßnahmen, often translated as upselling measures, refers to a set of strategies employed in sales and marketing to encourage customers to purchase a more expensive, upgraded, or premium version of a product or service they are already considering or have purchased. The primary goal is to increase the overall transaction value and potentially customer lifetime value. This can involve offering enhanced features, additional benefits, or a superior model.
Common upselling techniques include presenting a "better" option alongside the customer's initial choice, highlighting the added