Umbro

Umbro is a British sportswear and football apparel brand founded in 1924 by Harold Humphreys and his brother Wallace in Wilmslow, Cheshire, England. The name Umbro is derived from the Humphreys Brothers company name. The company initially focused on producing football kits and sportswear, quickly establishing itself as a prominent name in the world of football.

Throughout its history, Umbro has been synonymous with iconic football moments and teams. The brand has sponsored numerous prominent football clubs and national teams, contributing to the distinctive look of the sport for generations. This includes supplying kits for teams like Brazil, England, Manchester United, and Ajax during various successful periods. Umbro is particularly recognized for its distinctive diamond logo and its association with classic football jersey designs.

In recent decades, Umbro has undergone several ownership changes. It was acquired by Nike in 2008, and later sold to Iconix Brand Group in 2012, before being acquired by Sports Direct (now Frasers Group) in 2017. Despite these changes, Umbro has continued to produce football apparel, footwear, and accessories, maintaining its heritage and presence in the global sports market. The brand remains committed to its roots in football, supporting both professional and amateur levels of the sport.