Udvalgsstørrelserne

Udvalgsstørrelserne is a Danish concept that translates to "ranges of sizes" or "volumes" in English. In the context of the Danish food and retail industry, Udvalgsstørrelserne refers to a selection of pre-packaged product sizes that are offered to customers. These sizes are typically smaller than the standard packaging but larger than single-serve portions.

The main purpose of Udvalgsstørrelserne is to provide customers with a convenient and affordable option to purchase the product in a size that meets their needs, without having to opt for the standard packaging size. This range of sizes often includes smaller packs of 200-400 grams, in addition to the standard pack of 1-2 kilograms.

Udvalgsstørrelserne was introduced as a response to consumer demand for more flexible packaging options. The Danish Consumer Ombudsman lobbied for this change, arguing that it would benefit consumers by offering them more choices and better value for money. The Association of Danish Retail Markets supported the initiative, citing that it would help to reduce food waste by offering consumers a more accurate estimate of the product's quantity.

Common examples of Udvalgsstørrelserne include portion packs of dairy products, meat, and baked goods. The product offerings under Udvalgsstørrelserne can vary depending on the manufacturer and the specific product category. Since the introduction of Udvalgsstørrelserne, many Danish food manufacturers have incorporated this concept into their marketing strategies, offering customers a range of sizes to choose from.

The implementation of Udvalgsstørrelserne has contributed to the growth of the Danish convenience food market, by providing a valuable service to customers and responding to their needs.