Ubersuggest

Ubersuggest is an SEO and keyword research tool developed by digital marketing expert Neil Patel. It provides keyword ideas, search volume, cost-per-click (CPC), and keyword difficulty estimates, along with site audits and competitive analysis to help users improve their organic search performance. The platform aggregates data to help marketers plan content, optimize pages, and monitor performance.

Key features include a keyword overview that shows search volume, CPC, competition, and seasonal trends; keyword ideas suggestions; content ideas drawn from top-performing pages; on-page SEO audits that identify issues and recommendations; and backlink and domain analysis that reveals referring pages and top pages for a site. It is designed to support keyword discovery, content planning, and competitive benchmarking for websites.

History and availability: Ubersuggest originated as a keyword research tool created by Neil Patel and his team and later expanded into a broader SEO platform. It is a standalone product and is not affiliated with the ride-hailing company Uber. It is accessible via a web-based interface and offers free and paid subscription tiers.

Pricing and data: The service operates on a freemium model with a limited free tier and paid plans that unlock more searches, reports, and data retention. Data comes from multiple sources to estimate metrics such as search volume, keyword difficulty, domain overview, and site health. Used by marketers for keyword discovery, content planning, and competitive analysis.