Twttr

Twttr was a simplified, ad-free version of the social media platform Twitter that was available for a limited time. It was launched in April 2019 and was accessible through a separate website, twttr.com. The core concept behind Twttr was to strip away much of the noise and visual clutter typically found on Twitter, aiming to create a more focused and intentional user experience.

Key features of Twttr included the removal of advertisements, the absence of trending topics and suggested users, and a simplified user interface. The character limit for tweets remained at 280, but the overall aesthetic was cleaner and more minimalist. The platform also experimented with a "color" system, where users could choose a specific color for their profile and tweets, though this was a cosmetic change. The intention was to reduce distractions and encourage more thoughtful engagement with content.

Twttr was initially launched as an experiment and was available to the public for a set period. Twitter stated that the project was designed to explore ways to improve the core Twitter experience by testing out new features and design elements in a controlled environment. Feedback from users on Twttr was intended to inform future development decisions for the main Twitter platform. The experiment concluded in July 2019, and the twttr.com website was shut down, with its features and learnings potentially integrated into the main Twitter application.