Tvåtimmarsförbrukning

Tvåtimmarsförbrukning, also known as "two-hour consumption" or "two-hour rule," is a concept in media studies and marketing that refers to the tendency of consumers to engage with media content for a specific period before moving on to other activities. This phenomenon is particularly relevant in the context of television and streaming services.

The term originates from the idea that viewers tend to consume content in two-hour blocks, often starting with a program they are interested in and then continuing to watch subsequent content until they reach a two-hour mark. This behavior is driven by several factors, including the convenience of binge-watching, the desire to complete a series or season, and the availability of content on demand.

Tvåtimmarsförbrukning has significant implications for content creators and distributors. It influences programming decisions, such as the length and pacing of episodes, as well as the structure of seasons. It also affects advertising strategies, as marketers aim to capture viewer attention within these two-hour windows.

The concept is not limited to traditional television but extends to streaming services and other forms of digital media. It highlights the importance of engaging content that can hold viewer interest over an extended period, as well as the need for effective marketing to attract and retain audiences.