Turuulatust

Turuulatust is an Estonian term used in business discourse to denote market outreach or market development activities aimed at expanding a company's presence in a given market. The concept covers strategies to reach new customer segments, increase brand visibility, and extend distribution channels, often as part of a broader growth plan or marketing strategy.

The word is formed from turu, meaning market, and ulatust, a noun derived from ulatama to spread or extend, with the suffix -ust indicating an abstract process. The precise emphasis of turuulatust varies by context.

In practice, turuulatust can include activities such as market research to identify opportunities, segmentation and targeting, product positioning, advertising and communications campaigns, partnerships, and distribution-channel development. It may also involve local adaptation of products or services and initiatives to improve accessibility for new customers.

Distinctions: It is related to concepts such as market development, market penetration, and marketing communications but tends to foreground outreach and expansion rather than price competition alone. It is not a formal legal term; usage is contextual and common in corporate planning, consultancy, and policy discussions.

See also: market research, market development, marketing, business expansion.